Example Uses of the Targeted Content Widget

The following table shows examples of how you might use the Targeted Content widget.

Your Situation	Strategy	If condition = true, Targeted Content widget displays
Your jewelry store is promoting gold necklaces	You create a hyperlink with a Campaign ID of gold. For example http://www.mystore.com/product.aspx?cid=gold. In the Targeted Content widget, you set the condition URL Parameter CID contains gold.	A ContentBlock widget that promotes Gold necklaces
You're promoting a race to NASCAR fans	Your site has a membership group for NASCAR fans, and anyone visiting the site can join. In the Targeted Content widget, you create a condition If user is in Group NASCAR.	A WebCalendar widget that lists upcoming NASCAR races
On Sunday Feb. 28, you are running a sale: all couches are 50% off	In the Targeted Content widget, you set the Date is 2010-02-28.	A TaxonomySummary widget that lists all couches and the discounted price
Display the "Engineering" Community Group's activity stream to its members	You have a Community Group for the Engineering Department. In the Targeted Content widget,set User is In GroupEngineering.	An Activity Stream widget set up as follows: ObjectID= ID of the Engineering group FeedType = Community Group
If the referring page is a Search Engine, and its keywords include Pizza you want to show a list summary Pizza shops.	Assumes your content includes restaurant listings, and taxonomy categories are applied to this content. One category is pizza. In the Targeted Content widget,set Search Engine Keywords is Pizza.	A TaxonomySummary widget that lists all content assigned to the category Restaurants > Pizza
If a site visitor's Facebook profile "likes" Sony, display Sony products.	In the Targeted Content widget, you set the condition Facebook Info: Likes contains Sony.	A ContentBlock widget that promotes Sony products.